DATES 2020





Be prepared for 2020’s key marketing dates using our free marketing calendar below. 

In this marketing calendar, you’ll find a collection of key marketing dates for Australian-based businesses in 2020 including public holidays, major events, awareness days, special events, seasonal trends plus more!
Under each month, you’ll find a brief description, popular searches (based on Google Trends) and all key dates within that particular month.

Let us know if it helps with your post planning, and how we can improve it for 2021.



January bursts into action to celebrate the New Year with some of the biggest and best pyrotechnic displays in the world. It’s hot, hot, hot and beaches are buzzing around the country. The Australian Open draws world class talent to Melbourne, while there’s plenty of outdoor festivals, BBQ’s and pool parties to enjoy.

Top searches include:

  • Back to School Sales
  • Weight Loss
  • Festivals
  • Australian Open
  • Summer Sales

1st - New Year's Day
19th - World Religion Day
20th - Australian Open Starts
25th - Chinese New Year (Rat)
26th - Australia Day
27th - Australia Day Holiday
28th - First Day of School (VIC)

January - New Years Fireworks


Generally the hottest month of the year alongside January, February continues with beaches, festivals and parties. The kids are back at school by the start of the month and Cupid’s arrow strikes as we celebrate love on Valentine’s Day.
Being the last month of summer, temperatures start to fall as summer days taper into the cooler autumn.

Top searches include:

  • Flowers
  • Gifts

14th - Valentine's Day
29th - Leap Year Day

February - Valentines Day


Autumn begins in March as the weather begins to cool down. Labor Day in Victoria and Western Australia and Eight Hours Day in Tasmania takes place in March, as does St Patrick’s Day, Melbourne’s Fashion Week and International Women’s Day. The AFL season gets underway as does the Formula 1 Grand Prix at Melbourne’s Albert Park.

Top searches include:

  • AFL
  • Formula 1
  • Fashion Week

2nd - Labour Day (WA)
4th - Melbourne Fashion Week Starts
8th - International Women's Day
9th - Labour Day (VIC)
9th - Eight Hours Day (TAS)
12th - F1 Grand Prix Starts
17th - St Patrick's Day
21st - Harmony Day
28th - School Holidays Start (VIC)
28th - Earth Hour (8.30pm-9.30pm)

March - Formula 1 Grand Prix


April starts with jokes, practical or otherwise, on April Fool’s Day. Our clocks move forward an hour as daylight savings time ends just before the Easter long weekend and religious festivities. ANZAC Day and Pay It Forward Day provides us with an opportunity to reflect and be thankful for the beautiful country that Australia is.

Top searches include:

  • Easter
  • Music Festivals

1st - April Fool's Day
5th - Daylight Saving Time Ends
10th - Good Friday
11th - Holy Saturday (Most regions)
12th - Easter Sunday
13th - Easter Monday
13th - School Holidays End (VIC)
25th - ANZAC Day (Most regions)
27th - ANZAC Day (ACT)
28th - Pay It Forward Day

April - Easter


Temperatures start to drop as winter quickly approaches. Mother’s Day is always met with love, family-time and gift-giving while the Eurovision Song Contest in Europe has people talking about incredible performances.

Top searches include:

  • Mother’s Day
  • Eurovision
  • A-League Grand Final

1st - May Day
4th - Labour Day (QLD)
4th - May Day (NT)
10th - Mother's Day

May - Mothers Day


While the northern hemisphere basks in the warmth of summer, winter officially hits Australia. The ski season, particularly in New South Wales, Victoria and Tasmania, begins on the Queen’s Birthday holiday weekend. School finishes up late in the month while businesses prepare for the end of financial year with stocktake sales and organising their taxes.

Top searches include:

  • EOFY
  • Stocktake Sales
  • Tour de France

8th - Queen's Birthday (Most regions)
8th - Ski Season Starts
15th - Men's Health Week Starts
27th - School Holidays Start (VIC)
30th - End of Financial Year

June - Ski Season


As the new financial year begins, businesses are busy sorting their tax returns and payroll, while also celebrating the half way mark of the calendar year. July is the best month to go skiing in Australia with good snow cover in the mountains of New South Wales, Victoria and Tasmania. The Olympic Games are held in Tokyo from July 24th until 9th August and will attract world class talent. Give Something Away Day could be a great opportunity to stand out from your competition.

Top searches include:

  • Tax Returns
  • School Holidays

1st - Start of 2021 Financial Year
7th - World Chocolate Day
12th - School Holidays End (VIC)
13th - Amazon Prime Day
15th - Give Something Away Day
24th - Olympics

July - Olympics


One of the more quite months of the year, August sees winter reach it’s peak as the ski slopes remain busy. White Night Melbourne attracts crowds for the celebration of art, light, music and creativity. AFL and NRL stadiums are filled as the competitions approach the business-end of the season.

Top searches include:

  • Spring Sales
  • White Night
  • Wedding Venues

15th - National Relaxation Day
TBA - White Night Melbourne

August-White Night Melbourne


Spring has sprung and the flower festival season begins around the country. Father’s Day and R U OK Day bring appreciation, love and care to the forefront of our minds. The AFL and NRL finals series attract huge crowds to stadiums around the country. The AFL Grand Final is one of the biggest sporting days on the Australian calendar and the crowds and celebrations do not disappoint.

Top searches include:

  • Flower Festival
  • AFL Grand Final 

6th - Father's Day
10th - R U OK Day
19th - School Holidays Start (VIC)
21st - International Day Of Peace
28th - Queen's Birthday (WA)
TBA - AFL Grand Final
TBA - NRL Grand Final

September-AFL Grand Final


As we push our clocks forward an hour for daylight savings, the prolonged lighting and warmer weather sees walking, picnics and day-trips regular activities. The NRL Grand Final attracts huge crowds and celebrations while the Spring Racing starts to reach it’s peak in the lead up to the Melbourne Cup. Halloween sees spooky parties and costumes, practical jokes and plenty of treats.

Top searches include:

  • NRL Grand Final
  • Hayfever
  • Spring Racing
  • Halloween

4th - School Holidays End (VIC)
4th -Daylight Savings Time Starts
5th - Queen's Birthday (QLD)
5th - Labour Day (ACT, NSW, SA)
31st - Halloween
TBA - NRL Grand Final

October - Halloween


November is DEALS MONTH! The special offers start with Singles’ Day on AliBaba, then Australia’s Click Frenzy Day, the well renowned Black Friday sales and finally Cyber Monday. You’ll see plenty of “dirty mo’s” as Movember raises awareness for men’s health issues. Melbourne Cup Day is the event that stops the nation, as we all take a punt on the big race.

Top searches include:

  • Melbourne Cup
  • Movember
  • Black Friday Sales

1st - Movember Starts
3rd - Melbourne Cup Day
11th - Remembrance Day
11th - Singles' Day
12th - Click Frenzy
19th - National Entrepreneurs Day
26th - Thanksgiving Day
27th - Black Friday
28th - Small Business Saturday
30th - Cyber Monday

November - Sales


As the year comes to an end and we official reach the warm and sunny Summer, there’s plenty of family time, relaxing and partying as we celebrate the year that was. School finishes for the year just before we celebrate Christmas and New Years Eve. Expect most families to be away on holiday trips at this time.
Most commercial and industrial firms take a traditional holiday break, usually from just before Christmas Day to sometime after the New Year.

Top searches include:

  • Christmas
  • Boxing Day

15th - Free Shipping Day
19th - School Holidays Start (VIC)
24th - Christmas Eve
25th - Christmas Day
26th - Boxing Day (Most regions)
28th - Boxing Day Holiday
31st - New Year's Eve

December - Christmas

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