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Find everything you need to know about the Australian key marketing dates for 2021 using our free marketing calendar below.
In this marketing calendar, you’ll find a collection of key marketing dates for Australian-based businesses in 2021 including public holidays, major events, awareness days, special events, seasonal trends plus more!
Under each month is a brief description of the month, popular Search Engine activity and all key dates within that particular month.
Let us know if this calendar helps you and how we can improve it for 2022.
JANUARY
Although the New Year is usually greeted with world-class pyrotechnic displays and large crowds in major cities across Australia, this year, some states have cancelled their New Years firework shows due to COVID.
Regardless of how the New Year is celebrated, January is hot, hot, hot and beaches are buzzing around the country. There’s also plenty of outdoor festivals, BBQ’s and pool parties to enjoy, especially on Australia Day.
Top searches include:
- Back to School Sales
- Weight Loss
- Festivals
- Summer Sales
1st - New Year's Day
17th - World Religion Day
26th - Australia Day
28th - First Day of School (VIC)
FEBRUARY
Generally the hottest month of the year alongside January, February continues with beaches, festivals and parties. The kids are back at school and Cupid’s arrow strikes as we celebrate love on Valentine’s Day. The Australian Open has been postponed from mid January to early February, attracting world-class talent to Melbourne.
Being the last month of summer, temperatures start to fall as summer days taper into the cooler autumn.
Top searches include:
- Flowers
- Australian Open
- Gifts
- Chinese New Year
8th - Australian Open Starts
12th - Chinese New Year (Ox)
14th - Valentine's Day
MARCH
Autumn begins in March as the weather begins to cool down. Labor Day in Victoria sees a well deserved day off work, while the cultural & religious St Patrick’s Day sees the streets turn green.
The AFL season gets underway as does the Formula 1 Grand Prix at Melbourne’s Albert Park.
Top searches include:
- AFL
- Formula 1
- Fashion Week
8th - International Women's Day
8th - Labour Day (VIC)
11th-20th - Melbourne Fashion Week
17th - St Patrick's Day
18th-21st - F1 Grand Prix
21st - Harmony Day
27th - Earth Hour (8.30pm-9.30pm)
APRIL
Keep your eye out for practical jokes as April Fool’s Day kicks of the start of April . Our clocks move backward one hour as daylight savings time ends during the Easter long weekend and religious festivities. ANZAC Day and Pay It Forward Day provides us with an opportunity to reflect and be thankful for the beautiful country that Australia is.
Top searches include:
- Easter
- ANZAC
- Music Festivals
1st - April Fool's Day
2nd - Good Friday
2nd - School Holidays Start (VIC)
3rd - Holy Saturday (Most regions)
4th - Easter Sunday
4th - Daylight Saving Time Ends (back 1hr)
5th - Easter Monday
18th - School Holidays End (VIC)
25th - ANZAC Day (Most regions)
28th - Pay It Forward Day
MAY
Temperatures start to drop and rainfall increases as winter quickly approaches. Mother’s Day is met with love, family-time and gift-giving while the Eurovision Song Contest in Europe has people talking about incredible performances.
White Night Melbourne/RISING draws large crowds to major cities for the celebration of art, light, music and creativity.
Top searches include:
- Mother’s Day
- Eurovision
- White Night
9th - Mother's Day
18th-22nd - Eurovision Song Contest
26th - White Night Melbourne/RISING starts
JUNE
While the northern hemisphere basks in the warmth of summer, winter officially hits Australia. The ski season, particularly in New South Wales, Victoria and Tasmania, begins early June, while the Monarchy is celebrated with the Queen’s Birthday long weekend.
School finishes up late in the month while businesses prepare for the end of financial year with stocktake sales and organising their taxes.
Top searches include:
- EOFY
- Stocktake Sales
- Tour de France
- Skiing Equipment
5th - Ski Season Starts
14th - Queen's Birthday (Most regions)
14t-20th - Men's Health Week
26th - School Holidays Start (VIC)
26th - Tour de France Starts
30th - End of Financial Year
JULY
As the new financial year begins, businesses are busy sorting their tax returns and payroll, while also celebrating the half way mark of the calendar year. The Olympic Games in Tokyo are scheduled to resume after being cancelled last year due to COVID.
Give Something Away Day could be a great opportunity to stand out from your competition by offering a giveaway competition or freebie. And don’t forget to spoil yourself on World Chocolate Day.
Top searches include:
- Tax Returns
- School Holidays
1st - Start of 2021 Financial Year
7th - World Chocolate Day
11th - School Holidays End (VIC)
15th - Give Something Away Day
24th - Olympic Games
AUGUST
One of the more quite months of the year where most would rather stay indoors by the heater/fireplace as winter reaches it’s peak coldness. AFL and NRL stadiums are filled as the finals approach.
Top searches include:
- Spring Sales
- Wedding Venues
15th - National Relaxation Day
SEPTEMBER
Spring has sprung and the flower festival season begins around the country. Father’s Day and R U OK Day bring appreciation, love and care to the forefront of our minds.
The AFL and NRL finals series are some of the biggest sporting days on the Australian calendar, and the passion for the sports is clear as large crowds and wild celebrations follow the respective Grand Finals.
Top searches include:
- Flower Festival
- AFL Grand Final
5th - Father's Day
9th - R U OK Day
18th - School Holidays Start (VIC)
21st - International Day Of Peace
25th - AFL Grand Final
OCTOBER
As we push our clocks forward an hour for daylight savings, the prolonged lighting and warmer weather sees walking, picnics and day-trips regular activities.
The NRL Grand Final attracts huge crowds and celebrations while the Spring Racing starts in the lead up to the Melbourne Cup. Halloween sees spooky parties and costumes, practical jokes and plenty of treats.
Top searches include:
- NRL Grand Final
- Hayfever
- Spring Racing
- Halloween
3rd - School Holidays End (VIC)
3rd -Daylight Savings Time Starts (forward 1hr)
3rd - NRL Grand Final
4th - Labour Day (ACT, NSW, SA)
31st - Halloween
NOVEMBER
November is DEALS MONTH! The special offers start with Singles’ Day on AliBaba, then Australia’s Click Frenzy Day, the well renowned Black Friday sales and finally Cyber Monday.
You’ll see plenty of “dirty mo’s” as Movember raises awareness for men’s health issues.
Melbourne Cup Day is the event that stops the nation, as we all take a punt on the big race.
Top searches include:
- Melbourne Cup
- Movember
- Black Friday Sales
1st - Movember Starts
2nd - Melbourne Cup Day
11th - Remembrance Day
11th - Singles' Day
9th - Click Frenzy
16th - National Entrepreneurs Day
24th - Thanksgiving Day
26th - Black Friday
27th - Small Business Saturday
29th - Cyber Monday
DECEMBER
As the year comes to an end and we official reach the warm and sunny Summer, there’s plenty of family time, relaxing and partying as we celebrate the year that was.
School finishes for the year just before we celebrate Christmas and New Years Eve. Expect most families to be away on holiday trips at this time.
Most workplaces take a well-deserved holiday break, usually lasting 2 weeks from the last business day before New Years Eve.
Top searches include:
- Christmas
- Boxing Day
15th - Free Shipping Day
18th - School Holidays Start (VIC)
24th - Christmas Eve
25th - Christmas Day
26th - Boxing Day (Most regions)
28th - Boxing Day Holiday
31st - New Year's Eve
